Job Description

Job Summary

The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across platforms including web, email, social media, and paid ads. This role is responsible for increasing online visibility, generating leads, and supporting branding initiatives through data-driven digital marketing strategies. The ideal candidate has strong hands-on experience with SEO, analytics, email platforms, and content management systems.

Key Responsibilities

• Manage and update website content using CMS platforms (e.g., WordPress, Webflow)
• Create, monitor, and optimize digital advertising campaigns (Google Ads, Meta, LinkedIn, etc.)
• Execute email marketing campaigns and automated workflows
• Conduct SEO audits and implement on-page and technical improvements
• Track and analyze campaign KPIs using Google Analytics and other tools
• Coordinate social media scheduling and campaign rollout
• Support landing page creation and lead form integration
• Collaborate with marketing, design, and content teams to align messaging and performance goals

Qualifications

• Associate or Bachelor's degree in Marketing, Communications, or related field
• 2–4 years of experience in digital marketing or online advertising
• Proficiency with Google Ads, Facebook/Instagram Ads Manager, Mailchimp or similar
• Experience with SEO tools (e.g., SEMrush, Moz, or Ahrefs) and web analytics
• Strong understanding of digital trends, A/B testing, and optimization best practices
• Solid writing and content editing skills for digital platforms

Preferred Skills

• Experience in B2B, energy, infrastructure, or technology sectors
• Graphic design or video editing familiarity (Canva, Adobe Suite)
• CRM and marketing automation knowledge (HubSpot, Zoho, etc.)

Benefits

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid time off and company holidays
• Growth path to senior digital or performance marketing roles
• Creative and strategic freedom in a high-impact role

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