Job Description

Description

Digital Producer

New York Public Radio (NYPR) seeks a hands-on Digital Producer to manage and grow the digital presence for our established national shows/podcasts (Radiolab, On the Media, The New Yorker Radio Hour), WQXR and The Greene Space. This position focuses on translating our audio cultural programming into engaging digital content across social media platforms, newsletters, and web properties. 

The ideal candidate will have strong social media management skills and experience maintaining consistent brand presence across multiple platforms, passionate about taking an audience-centric, results-driven approach to transforming our audio programming into new forms that engage audiences across digital channels – particularly social and video platforms. This position partners with our audience division for data and audience development and our in-house design and creative teams for support with visual elements. Schedule may fluctuate with nights and weekends depending on live events.

Responsibilities:

Social Media Management and Audience Engagement

• Develop and maintain active social media presence for Radiolab, On the Media, The New Yorker Radio Hour, and WQXR

• Create regular social media posts that translate audio content into engaging digital formats and adhere to tone, voice and brand 

• Work closely with executive producers, programming leaders and hosts across all brands to capture and share content that represents their vision

• Maintain social calendars and schedules with Shows and WQXR

• Foster online communities around NYPR shows and talent

• Monitor and respond to audience engagement on social platforms

• Keep social channels "warm" with a mix of promotional and journalistic content

• Implement platform-specific best practices to maximize engagement

• Collaborate with audience marketing team on digital-first audience growth initiatives

• Identify emerging digital trends and platform updates relevant to audio content

• Track key audience metrics (engagement rates, reach, impressions, follower growth) to provide actionable insights and improve social performance 

• Analyze, regularly report and share audience engagement and performance metrics with executive producers to help inform strategy.

Digital Distribution 

• Create posts and clips for social media, website and app 

• Transform podcast moments and radio segments into shareable visual content across our digital channels

• Implement SEO best practices for all digital content

• Collaborate with editorial teams on newsletter content calendar

• Execute newsletter campaigns in collaboration with content teams

• Write engaging web stories, captions, and descriptions for digital platforms

• Maintain show/brand web presence and ensure sites remain relevant and up to date

• Optimize content for search engines and discoverability

• Work with producers to highlight key moments from episodes across platforms

Multimedia Content Creation and Video Production 

• Collaborate with hosts and producers to develop effective social video posts

• Maintain visual branding consistency across video content

• Create engaging or viral video clips from audio content for social media platforms

• Produce behind-the-scenes content for social media and promotional use

• Experiment with YouTube presence and channel optimization for shows

• Support video podcast initiatives for Radiolab, On the Media, The New Yorker Radio Hour, WQXR and The Greene Space

Qualifications:

Required

• 3+ years experience in digital content production, social media management, or web production for media brands

• Experience creating engaging social media content for major platforms (Instagram, X/Twitter, Facebook, YouTube TikTok, LinkedIn), 

• Basic video editing abilities for creating simple clips from existing content

• Strong writing and visual storytelling skills for various digital platforms (social media, web, newsletters)

• Established portfolio of mixed digital media samples: social media, video production, newsletters, urls, web stories etc..

• Understanding of leading programs and trends in the on-demand audio market

• Excellent communication skills and ability to collaborate with hosts and producers

• Experience working with content management systems and email platforms

• Strong project execution skills with ability to meet deadlines in a fast-paced environment

• Experience working within a media organization or content production environment

• Strong background in news, audio storytelling, arts and culture 

• Strong collaboration skills and ability to work cross-functionally and with various teams

• Creative mindset with ability to innovate and experiment  

• Experience translating complex topics into accessible visual content

• Ability to effectively communicate design and visual needs to creative team members

Preferred

• Background in audio media, podcasting, or public radio

• Knowledge of audio editing and production techniques

• Understanding of audience analytics and content performance metrics

• Experience translating complex stories into engaging visual formats

• Experience with live video production or streaming

• Familiarity with classical music including major composers, performers, and the New York City music scene. 

• Basic understanding of design principles and visual communication

• Experience growing digital audience for media properties

• Understanding of public media values and mission

Additional Information

This is a full-time non-exempt role with an hourly rate of $45.0204 per hour ($81,937 annualized at 35 hours per week).

This role is currently operating in a hybrid capacity, with the ability to sometimes work from home. However, this position is part of the NYC staff and will be expected to work from the office on specified days with regularity. 

This position is covered by a collective bargaining agreement between New York Public Radio and SAG-AFTRA. 

Commitment to Diversity, Equity & Inclusion

New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.

Equal Opportunity

New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.

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