Job Description
Description Here’s why we need your help We are an aspirational brand with a big mission: to be the best place to find mental health and addiction treatment for anyone, anywhere. To get there, we need to ensure our key audiences—patients seeking care, their loved ones, professionals who refer people to treatment—know who we are and trust that we can help them find the right treatment and resources.
As Director of Performance Marketing, you’ll play a critical role in advancing that mission by driving high-quality traffic to our platform through high-performing paid channels. Your work will help more people discover treatment options at the moment they need them most. You’ll own and scale our paid media strategy, lead creative and channel innovation, and collaborate cross-functionally to ensure we’re reaching the right people with the right message at the right time.
Work Location Madison, WI
How You Know You’re Being Successful - Paid marketing campaigns consistently meet or exceed ROI and quality targets across core and emerging channels
- New channel tests are launched and evaluated regularly, with high-performing opportunities scaled quickly
- Stakeholders are confident in our paid media investment strategy and outcomes
We’ll expect you to do things like these - Own marketing budget allocation and make data-backed decisions on spend across channels
- Manage, optimize and scale paid campaigns across Google Ads, programmatic, and native advertising platforms
- Partner with the Paid Social Marketing Manager to grow paid social as a performance channel.
- Design and execute creative testing frameworks that drive incremental performance
- Identify and test new and emerging paid media channels—such as connected TV (CTV)—that show strong promise against ROI and traffic quality goals
- Build and refine audience targeting strategies to reach individuals, families, and professionals searching for treatment
- Analyze campaign performance using tools like Amplitude to surface actionable insights and guide strategy
- Develop marketing analytics capabilities to improve understanding of long-term metrics like audience LTV
- Collaborate with product and external partners to improve our attribution capabilities
- Work closely with the Ad Operations team to ensure we’re delivering performance, value, and reporting that supports advertising partner success
- Collaborate cross-functionally with content, design, engineering, and data teams to support paid initiatives
Required Qualifications - 10+ years of experience managing performance-based paid media campaigns
- Strong track record owning paid media budgets and scaling channels to hit ROI and traffic quality goals
- Expertise in Google Ads
- Proficiency in Meta and native/programmatic platforms, with hands-on experience
- Familiarity with analytics platforms like Amplitude to evaluate user behavior and campaign outcomes
- What we think will improve your chances of success
- Experience using StackAdapt or similar programmatic platforms
- Experience working in a fast-paced startup or growth environment
- Ability to manage agency relationships and vendor evaluations
- Demonstrated comfort with high levels of ownership and accountability
- Excellent communicator with strong presentation and stakeholder management skills
- Deep understanding of marketplace business models and performance dynamics
- Experience leading and developing high performing teams
Travel Expectations Twice a year for company gatherings. Occasional travel for conferences where appropriate.
Compensation The base salary range for this position is $135,000–$175,000, plus eligible benefits. Compensation may be adjusted based on tenure and experience.
Equity Options In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company’s growth.
Quarterly Bonus An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.
Dane County Housing Stipend We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $735.26/month in addition to your salary ($8,823.12/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org).
Benefits And Perks This role is eligible for the following benefits and perks:
- Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
- Short- and long-term disability and basic life insurance
- 401K (100% company match up to 3% and 50% on the next 2%)
- Paid time off, paid holidays, and leaves of absence
- Education Assistance (for educational coursework directly related to your role)
- Flexible hybrid and work-from-home policy
Physical Requirements Sit down and operate a computer for extended periods of time
Able to work in an open office environment
Lift items weighing up to 15 lbs
About Recovery.com Each year, 90% of people who need addiction treatment don’t receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.
Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to scale our impact by helping as many people as possible find the treatment they need.
Our Core Values Aren’t Just Words To Us! They Define Who We Are And How We Work. People Who Are Successful At Recovery.com
- Regularly show compassion and empathy for customers, patients, and fellow colleagues
- Display vulnerability by demonstrating authenticity with themselves and encouraging it in others
- Strive for growth and humbly seek to improve in all aspects of work
- Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems
- Exhibit accountability by not only fulfilling their own responsibilities, but helping others in their work as well
- Embrace creativity by testing the norms and being open to new ideas
Equal Opportunity Statement Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.
Job Tags
Full time, Temporary work, Work at office, Flexible hours,