Job Description

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The Caryle is an Art-Deco landmark on the Upper East Side, steps from Central Park and Madison Avenue. Home to the art of entertaining and inspired hosting, this storied hotel continues to hold a certain kind of magic and legendary mystique all its own.

The Marketing & Communications Manager plays a meaningful role in carrying this legacy forward. Working closely with the Marketing team, the position supports the hotel’s public presence and guest-facing storytelling across multiple channels. It contributes to the execution of public relations, social media, digital marketing, and partnership initiatives, ensuring that all communications reflect the distinctive voice and standards of a New York icon.

This is a hands-on, property-based role suited to someone who thrives in a detail-oriented environment, enjoys collaborative work, and is energized by supporting a wide range of projects that shape the guest experience.

Core Duties and Responsibilities –(Key Activities)

Social Media, Digital, and Content Management

· Post and monitor social media channels (Instagram, Facebook, and others) on a daily basis.

· Strategize and coordinate upcoming press & influencer opportunities for The Carlyle, Bemelmans Bar, Café Carlyle, and Dowling’s.

· Manage publication of all hotel-related content and eNewsletters, including all Café Carlyle-related communications.

· Manage website updates and content for brand.com, ensuring information and photography remains accurate and current.

· Administer email campaigns, including list management, copywriting, and scheduling.

· Partner with Digital and CRM teams to enhance the guest experience across digital channels with a focus on loyalty and acquisition.

· Manage digital marketing campaigns in partnership with agencies (SEM/SEO, paid search, display), participating in calls to review results and refine strategies.

· Produce monthly and quarterly reporting with actionable insights and performance metrics.

· Manage hotel content across all third-party B2C and B2B sites.

Marketing, PR, and Communications Support

· Act as a liaison to Marketing partners, media, and external agencies.

· Work with printing firms to produce collateral for all outlets in accordance with hotel and Rosewood brand standards.

· Produce external and internal printed and digital materials with strong attention to detail.

· C ollaborate with the DOSM and DOMC on the hotel’s annual Marketing & Communications Plan.

· Answer telephone calls, qualify marketing and media leads, and relay messages.

· Respond promptly and courteously to inquiries from guests and team members.

Photography, Film, and Creative Production

· Coordinate all details and on-site execution for photo shoots and filming within the hotel.

· Manage and organize hotel-sponsored events and partnerships.

· Conduct site inspections for media and other external clients.

Guest Experience & Hotel Operations Support

· Make reservation requests and coordinate with Guest Experience teams on amenities, welcome letters, and special requests, ensuring all details are prepared in advance.

· Follow up on overflow calls and requests for Sales & Marketing team.

· Handle guest feedback professionally and discreetly ensuring satisfaction.

Reporting, Administration, and Departmental Support

· Assist with compiling the monthly marketing and PR reports.

· Send monthly marketing updates to department heads and Rosewood’s corporate office.

· Maintain departmental files and confidential information with accuracy and discretion.

· Perform a variety of duties, shifting between tasks as required with efficiency.

· Ensure attire and grooming meet hotel standards at all times.

· Model the company’s culture, vision, mission, and core values.

· Attend occasional evening and weekend events on behalf of The Caryle.

· Maintain complete knowledge and comply with all departmental policies, service procedures and standards.

Others

While this is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.

Required Skills

· Strong foundation in marketing principles with hands-on experience supporting multi-channel campaigns (digital, social, email, content, partnerships).

· Excellent writing skills, including proofreading and editing, with a consistent adherence to brand voice and standards.

· Strong project management skills with the ability to manage multiple priorities and deliver accurate, on-brand work on time and on budget.

· Well organized and detail oriented, with a commitment to quality assurance and accuracy across all digital and guest facing touchpoints.

· Strong communication skills with the ability to work collaboratively across departments and with external partners.

· Ability to remain calm, think clearly, and exercise good judgment when resolving challenges.

· High level of discretion when handling confidential guest and hotel information.

· Proficiency in MS Word, Excel, PowerPoint, Asana, Figma, and social media platforms.

· Familiarity with CRM systems and knowledge of content management systems.

· Experience with web analytics tools (Google Analytics preferred).

Qualifications

· Bachelor’s degree in relevant field such as Marketing, Communications, Public Relations, Digital Media, or Hospitality.

Experience

· Minimum two years of professional marketing experience in hospitality, luxury goods, or related consumer-facing industry.

· Experience supporting integrated marketing initiatives such as social media, digital content, email marketing, or brand campaigns.

· Prior PR or communications exposure is welcome but must be paired with hands-on marketing experience.

Salary Range $70,000- $85,000 based on experience.

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