Apple to Roll Out New Devices Starting March 2

1. Apple Confirms March Product Announcements

CEO Tim Cook has confirmed that Apple will begin announcing new products starting Monday morning, March 2. Rather than hosting a single keynote event, the company appears to be shifting toward a staggered reveal strategy that unfolds over several days, signaling a notable change in how Apple presents its major launches.

2. Teaser Video Hints at New Reveal Style

Apple released a short teaser video showing hands shaping an incomplete Apple logo, sparking speculation about a refreshed announcement format. The silver-toned visuals have fueled expectations of a sleek, premium hardware theme, while also hinting that Apple may rely more heavily on short-form videos and press releases instead of a traditional stage presentation.

3. Multi-Day Announcement Strategy Explained

Industry watchers expect Apple to spread its announcements across multiple days, building momentum toward a media-focused event likely scheduled for Wednesday, March 4. Instead of unveiling all products at once, Apple is expected to introduce devices sequentially, allowing each product to capture focused attention while sustaining public interest throughout the week.

4. iPhone 17e Expected as Affordable Option

Among the most anticipated launches is the iPhone 17e, which is expected to follow last year’s iPhone 16e. That model replaced the long-running iPhone SE as Apple’s most affordable smartphone. Reports suggest Apple may now adopt an annual refresh cycle for its lower-cost iPhone lineup, aligning it more closely with its flagship devices.

5. iPad Air Set for Major Performance Boost

Apple is also expected to unveil an updated iPad Air, with reports indicating a transition from the M3 chip to the newer M4 chip. This upgrade would deliver noticeable gains in performance and efficiency, positioning the iPad Air as a stronger option for productivity-focused users and creative professionals.

6. Mac Lineup Expansion on the Horizon

Several Mac updates are reportedly in the pipeline, including a new MacBook Air and refreshed MacBook Pro models featuring next-generation M4 Pro and M4 Max chips. There is also speculation that Apple could introduce an iPhone-class A-series chip into a Mac product, further blurring the line between its mobile and desktop ecosystems.

7. M5 Chip Still Limited to Select Devices

While Apple has already introduced the M5 chip, its availability remains limited to select devices such as the iPad Pro and the 14-inch MacBook Pro. The upcoming announcements may clarify Apple’s broader chip strategy and how future Macs and iPads will be positioned within its silicon roadmap.