The Philadelphia Eagles have teamed up with DUDE Wipes in a unique sponsorship deal.
The flushable wipes brand will be the presenting partner of the team’s signature “Tush Push” play.
The partnership launches Thursday as the reigning Super Bowl champions open the 2025 NFL season.
Brian Napoli, the Eagles’ senior vice president of corporate partnerships, welcomed the collaboration.
He said the team looks forward to working with the brand “both on and off the field.”
The deal reflects a marketing strategy that blends humor with the team’s on-field identity.
The agreement includes special content throughout the season on social media.
Fans will see product sampling at team-hosted events and hear post-game radio highlights.
Each successful “Tush Push” will get an extra spotlight thanks to the quirky sponsorship.
The play, sometimes called the “Brotherly Shove,” has become a Philadelphia trademark.
It involves teammates pushing the quarterback from behind to secure short-yard gains.
Despite controversy, NFL owners voted in May to keep the move legal for the 2025 season.
For DUDE Wipes, the partnership ties their brand to one of football’s most unstoppable plays.
For the Eagles, it’s a chance to turn a notorious tactic into a fan-friendly promotion.
Together, they’ve created one of the most memorable sports marketing matches of the year.
Leave a Comment