Instagram has launched a long-awaited iPad app worldwide.
The app runs on iPadOS 15.1 or later and debuts a new interface.
Reels, Instagram’s short-form video hub, is placed front and center.
The design fixes complaints about the old iPhone-scaled version.
It offers sharper visuals and includes missing features.
Users now open directly to a Reels feed with Stories at the top.
Reels accounts for more than 20% of time spent on Instagram.
Meta sees it as key to competing with TikTok in short videos.
The new app reflects Meta’s strategy to drive higher engagement.
The iPad app also adds a Following tab with flexible views.
Users can browse recommended posts, mutual followers, or in order.
Feed options can be reordered to prioritize preferred content.
Multitasking support is another highlight of the redesign.
Messages and notifications can be viewed alongside feeds.
Comments now expand without interrupting video playback.
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