AI Is Redefining Product Development Speed
Artificial intelligence is dramatically compressing product development timelines, and even experienced technology leaders are being caught off guard by the pace of change. Tasks that once required months of planning, engineering, and testing are now achievable in minutes with the help of AI-powered tools. This shift is reshaping how products are imagined, prototyped, and delivered across the tech industry.
X Product Head’s Surprising Experiment
Nikita Bier, head of product at X, recently shared a striking example of this transformation. He revealed that he had planned to integrate a native video editor into X, similar to those found on other social media platforms, and initially estimated the project would take around three months. Instead of assigning it to an engineering team, Bier decided to attempt building a prototype himself using AI.
From Months of Work to 15 Minutes
The result exceeded even his own expectations. Bier said he managed to create a fully functional, in-browser video editor in just 15 minutes. What traditionally demands large teams, multiple design iterations, and lengthy testing cycles was reduced to a single rapid build session. The experience was so impactful that Bier briefly questioned whether complex creative software ecosystems could soon become unnecessary.
Is Manual Video Editing Becoming Obsolete?
Beyond the technical achievement, Bier raised broader concerns about the future of creative workflows. He questioned whether manual video editing might soon fade away as AI systems become capable of cutting clips, adding transitions, and generating effects automatically. As chatbots and generative tools continue to improve, the line between human creativity and automated production may blur faster than many expect.
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